One metric to rule them all

The Social Reckoning wasn’t great. The original was better. But it gave the best product lesson I’ve seen on screen in years.

Zuckerberg puts one metric on the wall: MSI. Meaningful Social Interactions. The whole company, pointed at the same number.

That’s the same OMTM from Lean Analytics. One Metric That Matters.

It worked. Engagement came back. The machine moved as one. The outcomes were terrible, because you make what you measure.

Most teams have the opposite problem. ten dashboards, zero alignment. Facebook proved alignment is a superpower. It also proved it’s dangerous.

Pick one metric and make everyone know it. Choose carefully.